I recently wrote the following letter to Post Cereals/Kraft Foods. No, I’m not trying to organize a mass boycott, but I do feel strongly and wanted to share my letter with the world. Feel free to contact Kraft Foods yourself if you agree.
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To Whom it May Concern:
Firstly, I’d like to say that Honey Bunches of Oats is without a doubt the best tasting cereal ever created. It has it all — just the right amount of sweetness (not too much like most sugared cereals), crunch of oats, softer flakes… it is really just the perfect cereal. Or so I thought, until recently.
I’ve decided to take my health much more seriously, and pay more attention to what I eat. (I’ve also noticed that you are taking advantage of the “Whole Grain” craze on your new boxes.) So, imagine my surprise when I discovered that your “perfect” cereal has a little secret: Partially Hydrogenated Vegetable Oil, a.k.a. TRANS FAT.
As I’m sure you know, trans fatty acids are pretty much the worst thing a person can put in their body. (I’d hardly call anything made with them “the greatest” anything!) I am hopeful that you are already taking measures to remove this from your cereal, since I’ve noticed some other Kraft foods making the change (Wheat Thins, Triscuit, etc.) to become trans fat free, but nothing is certain, which is why I am writing this note..
I really do hope that you eliminate this horrible part of a great cereal. Although it is only 0.5 grams per serving, I for one am looking to keep my diet as trans fat free as possible. That said, ** I will not buy another box of Honey Bunches of Oats until you stop using Partially Hydrogenated Oils. Period. **
Please change your formula soon. For me, so I can go back to my favorite cereal, and for the rest of the country, to promote good health everywhere.
Comments
One response to “An Open Letter to Post Cereals”
I recently discovered that my beloved HBOA had trans fats and it ruined my whole week. I sent your letter to Kraft and maybe it will make a difference.